Marketing logic

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aja342
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Joined: Tue Oct 07, 2014 8:06 am

Marketing logic

Post by aja342 »

How many tuners do expect to sell for the new Z06, the Sonic, the Hellcat? 100 combined? 20 each, maybe?

But still no support for the V6 Camaro, that will out sell all of them combined?
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Mike_Levy
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Re: Marketing logic

Post by Mike_Levy »

Are you kidding? They will sell THOUSANDS of each of those. Theres no support for the V6 Camaro because the gains were minimal and not worth the cost of the unit for buyers. Its that simple.

If it was all about numbers, they'd throw all the domestics on the backburner and crack the Bosch MEVD ECU. They could sell a hundred thousand tuners to BMW, Mercedes, and Audi owners. But the work required is more than they want to put into it.

PS: Little news flash for you; the V6 Camaro would outsell nothing. Camaro owners who wanted performance bought the V8.
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mikel
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Re: Marketing logic

Post by mikel »

You may be shocked to know how many Z06 and Hellcat tuners we'll sell this year combined.

Sonic, dont go there :) Theres millions of those little things and its selling very well. It also gains a solid 35-40 whp, which makes it an easy sell, as opposed to the 4-5 rwhp gains we found on the V6 camaro, which, is very tough to sell no matter how many of the cars are out there.
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